I continue with the quantitative and competitive sections that make up the second part of the article.
Along with globalisation, the value of any kind of product and service has started to be determined according to their quantitative characteristics. Thus, quantity has become one of the characteristics of globalisation. Related with this, sport is also used to quantitative data. In this respect, there is an inter-relation between sport and globalisation. As in every area, globalisation has made sport accept the emphasis it makes on quantity and as a result of this, sport, with its perception today, has contributed to the importance that people give to quantity. The number of championships, score history, match scores and the evaluation of player performances are all related with quantity. In the current football market, it is accepted that the most qualified footballer is the one who scores the most. The football team which has raised the Cup of Champions’ League most can easily be shown as the most successful team in Europe and this perception creates a quantitative sensibility among people. When this sensibility arouses also in other fields of life, sport presents globalisation a gift on taking quantities more in consideration.
Even though the number of albums sold is important in the music industry, it doesn’t help to make an accurate deduction. Also, a big box-office return does not make a movie the best one. Because there are a lot of movie types and that one of them is demanded more puts it forward quantitatively but does not make it more successful.
This headline points at an area where sport and globalisation are exactly soul mates. The concept of rivalry can be seen as the sinew for globalisation. Likewise, sport itself includes a high dose of rivalry in it. Thus, sport fulfils its duty to prepare the human who finds himself in the middle of global rivalry. In contribution to globalisation, the biggest difference between music and cinema to sport is about rivalry. A pop-singer always wants to be the best and competes with his rivals. Also, a movie competes with other movies for the highest box office gross. However, in these competition environments, it doesn’t get directly involved in a struggle with the others. It tries to come forward by making a good movie or an album. The competition conditions are different in sport and globalisation. As an industry, competition in sport world means: “Whatever happens win and defeat your opponent.”This means a team to become successful in a rivalry doesn’t need to play a good game but to defeat its opponent. In the economic dimensions of rivalry in globalisation, as in the quantitative area, the results are important, not the qualities. So, in the global markets the important things are not quality products or producing competent services but having a big share in the market. In the current sport market, although it is not mentioned like that, instead of playing a high quality game and obeying all the ethic rules, defeating all the opponents is the main aim. These identities have provided sport to reach tremendous amounts economically. It became an industry thanks to the benefits it provided for globalisation.
I can say that the clear and up-to-date example for this situation is China. The first thing that was done by China, which has been captivated by globalisation, was increasing the budget of football market by hundred times. Many famous footballers started to play in the China league, and in the last seasons, football fans have started to hear the name of China in this market. In fact, the main idea of the thesis which we tried to explain by exemplifying can be seen clearly in this example. While sport provided power and acceleration to globalisation movements, it received both social and economic rewards.