Stop feeding the platforms. Own your orders

Restaurant Business  ·  Technology

Stop feeding the platforms.

Own your orders.

How independent restaurants are reclaiming their revenue and building direct customer relationships with vOrders by vGrubs

Partner Content  ·  vGrubs

Every time a customer places a delivery order through Uber Eats, DoorDash, or any third-party platform, a restaurant surrenders 15 to 30 percent of its revenue in commission fees. This isn’t a hidden cost — it’s an open transfer of profit. And hundreds of thousands of restaurants around the world pay it over and over again, simply because they didn’t know there was another way.

Now there is. vOrders — a service from the vGrubs platform — gives your restaurant a fully built, branded website where customers can order directly from you. No monthly subscription. No commissions. Your customers, your money, your rules.

0% Minimum commission per order30% What aggregators take from you$0 Monthly subscription fee

What is vOrders?

vOrders is not a website builder that demands hours of configuration. The vGrubs team handles everything: purchasing your domain, building the site, integrating your menu, and connecting delivery logistics. You simply review the finished result and start accepting orders.

The site is fully branded to your restaurant — your logo, your colors, your complete menu. It’s mobile-optimized and built with SEO best practices so customers searching for food near them find you on Google and order directly, without passing through a third-party middleman.

The fundamental difference: when a customer orders through your vOrders site, the payment goes straight to you. There is no platform between you and your guest taking a cut.

Why third-party platforms are costing you more than you think

Consider this: your restaurant sells a dish for $20. Your food cost is $6. That looks like a solid margin — until a delivery platform takes its 25% commission and your revenue drops to $15. Suddenly you’re left with $9 of real profit instead of $14.

And that happens with every single order. Day after day. Year after year.

Delivery platforms justify their fees with customer volume. But that volume belongs to the platform, not to you. The customer using the app is their user — not your loyal guest. You’re renting access to your own market.

Your own ordering site isn’t just about saving money. It’s about owning the relationship with your customer.

Everything you get with vOrders

Built for you, by the vGrubs team No developers, no designers needed on your end. The team builds and launches the site from start to finish. Pickup & delivery ordering Customers choose how they want to receive their food, directly on your branded site.
  
Seamless kitchen integration Orders flow automatically to your vTablet and print in the kitchen — just like third-party orders, with no extra steps. Built-in SEO Your site is optimized for search so nearby customers discover you on Google and order without switching apps.
  
Integrated delivery via vDrive If you use vDrive, a driver is automatically assigned to every delivery order placed on your site. Mobile-first design Clean, fast, and responsive — because most of your customers are ordering from their phones.

Is vOrders right for your restaurant?

vOrders is built for operators who want to stop losing money to commissions without spending months building their own technology. It’s a strong fit if you:

  • Already work with delivery platforms and see how much disappears in fees each month
  • Want your own ordering website but have no idea where to start
  • Use the vGrubs ecosystem and want to consolidate everything in one place
  • Pay a monthly fee to another online ordering provider and want to cut that cost
  • Want to build a direct relationship with your customers rather than borrowing an audience

vOrders scales to any size operation. Whether you run a neighborhood café, a ghost kitchen, or a multi-location chain, the system handles any volume of orders without increasing your costs.

— ✦ —

How it works in practice

Getting started is straightforward. You schedule a call with the vGrubs team, confirm your menu and brand details — they take care of everything else. Hosting, domain registration, technical integrations — all handled on their side, not yours.

Once the site is live, you receive a QR code you can place on tables, packaging, social media, or anywhere your customers see it. They scan, land on your site, and place an order. That order appears instantly on your vTablet and routes to the kitchen printer. No manual processing, no extra devices to manage.

Online payments are built in — credit cards and digital wallets work out of the box. Real-time analytics give you a clear view of order volume, sales performance, and customer behavior.

The real math: platform fees vs. direct ordering

Suppose your restaurant processes 200 online orders per month at an average check of $35. That’s $7,000 in monthly revenue from online orders.

At a 25% platform commission, you’re sending $1,750 every month to a third-party app — $21,000 per year. Over five years, that’s more than $100,000 that went to the platform instead of your business.

With vOrders, those orders come directly to you. That recovered margin can go toward better ingredients, staff compensation, local marketing — or simply stay as profit where it belongs.

Worth noting: vOrders isn’t about abandoning delivery platforms overnight. It’s about building a parallel direct channel that works on your terms. The more customers shift to direct ordering, the less dependent your business becomes on any single platform’s rules, fees, or algorithm changes.
Start taking orders directly No monthly fee. No hidden commissions. The vGrubs team sets everything up for you.   Schedule a Call →  vgrubs.com/schedule-a-call

Partner content produced in collaboration with vGrubs Inc. All rights reserved. Full details at vgrubs.com/vorders

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Ashton Woolner Written by: