Teaser networks in affiliate marketing are an optimal tool for attracting an audience. When choosing them, every VM, especially a beginner, should take into account many important factors. The main ones are click price, targeting, types of creativity, and GEO.
Cost per click
It is important to pay attention to the average cost per click in a particular area. A high price does not always guarantee quality traffic. It is necessary to check the network in practice and the presence of the function of adaptive ads that can bypass ad blockers.
Targeting
Targeting is an important element to reach the target audience. It represents ads that are shown to people who match the advertiser’s key parameters. It is important to take into account geotargeting, user interests and other parameters to fine-tune advertising campaigns.
What are the different types of targeting and what is targeting you can read at AffCommunity. Follow the link and read the article.
Types of Creativity
Before you start working with a teaser network, you need to familiarize yourself with the types of creativity available. Utilizing different ad formats, including images, videos, animations, and interactive elements, helps increase campaign performance.
GEO
As part of affiliate marketing, it is important to find out which countries the teaser network covers. If the target audience of the VM lives in specific countries, it is necessary to make sure that the network is available in the respective markets.
Additional parameters
When affiliate marketing, it is important to study the traffic flow and audience in the selected network. This step is key in the decision-making process. Only after a thorough analysis, you can avoid cooperating with networks that offer low-quality traffic. This will allow you to save significantly when setting up ads.
About the peculiarities of the work of teaser advertising can be read THERE.
First of all, it is necessary to analyze the total number of visitors on the sites and estimate the average attendance of sites in the teaser network. Some resources set a requirement for minimum attendance – at least 300 unique visitors per day. This is a rather low indicator. Cooperation with such teaser networks is not advisable.
The reputation of the network is also an important parameter to pay attention to when choosing. If the site has existed for several years, it is likely to offer more attractive conditions and reduced risk compared to new networks. One must be sure to study the reviews, paying special attention to the comments related to tipping and problems with payouts. It is necessary to find all sources of traffic to maximize profits.
It is important to understand what steps are taken by the advertising platform to prevent spoofing and fraudulent actions. The use of reliable protection mechanisms will help to avoid any untargeted spending on low-quality traffic.
